We help start-ups getting closer to what their users are really expecting
Your laptop is overflowing with users’ information but you feel like missing part of the puzzle to make the best decisions
1. Define accurately your issue
“If you can’t explain it simply, you don’t understand it well enough” Einstein
2. Drop it in our clock or cloud filter
Thinking if your issue is working more likely like a clock or like a cloud
3. Welcome on board
We design and activate the research for you, asking the right questions to the right users
so, your issue works as a clock or as a cloud?
– Inspired from Karl Popper –
A clock is mechanical, understandable, predictable
Your company has clearly identified the problem. With focus2user, you'll get valuable learnings quickly
Or
Clouds are impenetrable, endlessly shaping, unpredictable
With focus2user, we’ll design a 360º research to help you understand it all
how focus2user helps you solving issues?
Qualitative research is about asking the right questions to the right people (not the most)
It helps every team to make most user centric decisions, whatever the size of your business, whatever how long you are in the business.
While your team keeps working, designing, solving, We are the one who investigate, validate asking users
the closest we work, the fastest your team learn
Setting up
We build an intuitive and user-centric guidelines
Once users’ profile is set, you invite them from your database
We engage them in the research community on-line. We use surveys. We challenge them with collective exercises to get the most of it
Listening
Users participate daily. We moderate the community daily. We update you daily
Participants log in from any device, anywhere, anytime
They engage strongly w/ the research. Simple and user friendly platform. Ludic activities
Learning
We analyse all what users told us of your solution/ your service/ your company
We deliver a plug & play report to fuel your team with powerful insights
Sharing wide the learnings across the company, you spread a user-centric mindset in your all team
ready... choose your focus2user mode
facing a clock issue
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key questions on a specific issue
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15 users on board
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3 active days collecting user feedback
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1 whiteboard to boost ideas /collective intelligence
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to identify customer insights, assess websites performance, test a campaign
facing a cloud issue
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360º tour to deeply get how users make decisions
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35 users on board
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10 active days collecting user feedback
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6 whiteboards to boost ideas /collective intelligence
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to explore the all customer journey, build a branding strategy, test concepts by iteration
Fuel your team with powerful insights
They will design memorable experiences for your audience
why to choose us?
focus2user.com is an idea from Claudie Corniguel, founder @ Creative2value.
20 years in Spain delivering qualitative user & market research to international teams helping them to delve deeper into Spanish customers’ minds
